Comments on: War College Professor: How The United States Defeats Itself http://www.headlife.net/2006/11/20/war-college-professor-how-the-united-states-defeats-itself/ a euro-american blog Mon, 06 Sep 2010 13:50:00 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Hellmut http://www.headlife.net/2006/11/20/war-college-professor-how-the-united-states-defeats-itself/comment-page-1/#comment-97 Hellmut Sun, 10 Dec 2006 19:59:45 +0000 http://www.headlife.net/2006/11/20/war-college-professor-how-the-united-states-defeats-itself/#comment-97 I agree. We don't need a better public relations effort. The United States government needs to perform better. Good performance means that our policies reflect our purpose and are executed competently. I agree. We don’t need a better public relations effort. The United States government needs to perform better.

Good performance means that our policies reflect our purpose and are executed competently.

]]> By: peter http://www.headlife.net/2006/11/20/war-college-professor-how-the-united-states-defeats-itself/comment-page-1/#comment-60 peter Tue, 21 Nov 2006 10:42:35 +0000 http://www.headlife.net/2006/11/20/war-college-professor-how-the-united-states-defeats-itself/#comment-60 Earlier this year the GAO released a report more or less addressing point four titled "U.S. Public Diplomacy: State Department Efforts to Engage Muslim Audiences Lack Certain Communication Elements and Face Significant Challenges" http://www.gao.gov/htext/d06535.html One of the conclusions regarding "a good communication strategy" was that Most importantly, the messages must be repeated over and over again to ensure that they are heard." R. S. Zaharna reviewed the report for the Bulletin of the Atomic Scientist and noted that "U.S. public diplomacy undermines its effectiveness by presuming that people in the Islamic world cannot hear or understand U.S. messages. Saying something louder and repeatedly is precisely what many in the region find so condescending" and adds "the GAO's relentless focus on messages misses the most immediate challenge facing public diplomacy: restoring U.S. credibility." The author suggests relationship-building activities as an option to devotion to message and image only as a means of addressing the credibility gap, rather than having 3rd parties with good credibility deliver the US message as recommended in the GAO report. http://www.thebulletin.org/article.php?art_ofn=so06zaharna Earlier this year the GAO released a report more or less addressing point four titled “U.S. Public Diplomacy: State Department Efforts to Engage Muslim Audiences Lack Certain Communication Elements and Face Significant Challenges”

http://www.gao.gov/htext/d06535.html

One of the conclusions regarding “a good communication strategy” was that Most importantly, the messages must be repeated over and over again to ensure that they are heard.”

R. S. Zaharna reviewed the report for the Bulletin of the Atomic Scientist and noted that “U.S. public diplomacy undermines its effectiveness by presuming that people in the Islamic world cannot hear or understand U.S. messages. Saying something louder and repeatedly is precisely what many in the region find so condescending” and adds “the GAO’s relentless focus on messages misses the most immediate challenge facing public diplomacy: restoring U.S. credibility.” The author suggests relationship-building activities as an option to devotion to message and image only as a means of addressing the credibility gap, rather than having 3rd parties with good credibility deliver the US message as recommended in the GAO report.

http://www.thebulletin.org/article.php?art_ofn=so06zaharna

]]>